Born out of frustration with coolers that couldn't keep pace with their pursuits, our founders set out to build their own. Now, YETI offers a range of innovative, industry-leading premium outdoor goods that meet the demands of passionate people with that restlessness to get outdoors. From nearly indestructible hard coolers to insulated drinkware, waterproof bags, and even ground blankets, YETI creates outdoor gear with rugged, superior performance for extreme environments, be it far off-shore or in the alpine backcountry.