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Switzerland Tourism

Switzerland is calling – and with it the fresh air, crystal blue mountain lakes and majestic mountains. It’s the perfect playground for hikers, cyclists and mountain lovers.

Snowy 4,000-metre peaks, lakes and rivers that are perfect for a swim and winding trails without end. Welcome to the outdoor paradise of Switzerland! Whether on foot or on a bike, in the mountains, on water or in the air, if you like leading an active life, you’re in for a treat in Switzerland. 

Get inspired by our main destinations for adventure and outdoor - Interlaken and the Jungfrau Region. They offer everything you could possibly wish to do when wanting to make the Swiss mountains your playground. Have a look and dive into your next adventure.

Paddle Against the Icy Cold

Kayaking in winter? Of course! The winter months actually offer some of the most breath-taking views of Lake Brienz. With the kayak, you truly have the lake all to yourself and are surrounded by snow-covered mountains which reflect beautifully on the mirror-like water.

Get inspired!

Win a Holiday to Switzerland

Participate in our competition and win a trip for 2!

Always wanted to go to Switzerland and explore the mountains by yourself? This might be your moment!

Take a picture that shows us “Why you need a holiday in Switzerland” and send it to trade.uk@switzerland.com. You can win an incredible trip to the Bernese Oberland!

We cover flights from the UK and back as well as your train tickets once you have arrived.

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Mindful Travel Session

The Mindful Travel session is a new and exciting addition to the Kendal line up this year. Join hosts of 'The First Mile' podcast Ash Bhardwaj and Pip Stewart as they explore how mindful travel has grown to become an entire state of mind for every element involved within travel and adventure.

What does it mean to have the confidence to slow down your travel?

How can travel really be defined?

What do we impact as we travel?

Do we think of the local communities whose homes we are in whilst we are travelling?

This session will feature speakers delighting us with their own stories of a journey close to their heart that defines mindful travel for them followed by conversations with Ash and Pip, which will no doubt lead to funny recalls, hindsight thoughts, hopes for the future and how will we all travel from now on?

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Jungfrau Region

The natural wonders of the Jungfrau Region invite you to a variety of activities.

The resorts of Grindelwald, Wengen, Mürren, Lauterbrunnen and the Haslital make scenic bases for a memorable stay, offering activities during summer and winter as well as accommodations ranging from cosy family-style apartments to five-star properties.

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Interlaken

Interlaken is famous far beyond the country's borders as the No 1 destination for adventure sports in Europe.

The destination is situated in the heart of Switzerland between the lakes of Thun and Brienz and below the world-famous mountain trio "Eiger, Mönch & Jungfrau". The small town is the touristic centre of the region and a meeting place for guests from all over the world.

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