Picture Organic Clothing

Protect & Share, these three words represent the essence of who we are: a snowboard, ski, surf, and outdoor clothing brand who, while not taking ourselves too seriously, still want to effect change.

At a time when the textile industry is responsible for 8% of the world’s carbon emissions and where the climate crisis has reached its peak, we all have our role to play to make a difference. Since Picture started in 2008, it's always sought to push one step further to minimize its impact on the environment. Its commitment to a sustainable, ethical, and environmentally-responsible approach covers every aspect of its business, from the supply chain, to manufacturing, to shipping.

To reduce the consequences doing business has on both the climate and people, Picture needs to wipe out their dependence on fossil fuels. Curbing their impact on the environment and limiting growth, changing conventional production models, and promoting reasonable consumption are all key pillars of this evolution.

enter our competition to win a biosourced jacket!

Aeron

Stylish and eco-friendly, the 3-layer stretch Aeron Jacket offers targeted lightweight breathability for a high-intensity ride.

It includes our brand-new bio-sourced hard shell made from repurposed sugarcane waste that is converted into bio-based polyester. It also features our DRYPLAY 20K/20K membrane, a PFOA/PFOS-free durable water repellent treatment for unmatched waterproof/breathable performance. The hybrid multi-density knit and pit zips offer additional ventilation when playing hard in the powder. For enhanced protection and fit, the hood, wrist gaiters, and powder skirt that attaches to your pants are all adjustable. Last but not least, the fully-taped seams and YKK waterproof zippers keep moisture out.

Demain

Our highest performance and most sustainable jacket!

The lightweight 3-layer Demain Jacket offers targeted breathability for a high-intensity ride during all of your most extreme winter expeditions. Featuring the new Xpore nano-porous sustainable membrane made with recyclable polyolefin, and coated with a PFC-free and solvent-free DWR treatment, this jacket offers superior performance with a minimum 25K mm of waterproofness and 20K grs of breathability. Stay dry all day long thanks to the pit-zip vents, our Pro-Knit hybrid multi-density technology, and fully-taped seams. The adjustable hood, cuffs, and powder skirt that attaches to your pants provide the right fit to keep snow out. This jacket is a real game changer in sustainability and performance.

Horse

The Horse is an innovative, stylish, and comfortable hybrid jacket designed to be your favorite partner on your outdoor adventures and urban explorations.

Our brand-new jacket, featuring Pertex® Quantum® technology, will provide you ultra-lightweight, warm, and windproof protection. It includes an arsenal of technologies: Polartec® Power Stretch® under the arms for enhanced freedom of movement, Thermal STD 100-gram insulation for unsurpassed warmth, a Teflon EcoElite™ PFC-free durable water repellent treatment to keep moisture out to stay dry all day long, and body mapping construction. Last but not least, elastic bands at the hem and cuffs provide additional protection against the wind. Highly versatile and packable, the Horse is a must-have for the winter!

Welcome

The ultimate freeride jacket!

The 3-layer Welcome Jacket offers targeted lightweight breathability for a high-intensity ride. It includes our brand-new bio-sourced hard shell made from repurposed sugarcane waste that is converted into bio-based polyester. It features our DRYPLAY 20K/20K, PFOA/PFOS-free membrane for unparalleled waterproof-breathability. Stay dry all day long. For those who always play hard, this jacket also features pit zips and fully-taped seams. The hood with drawstring, adjustable cuffs, and powder skirt that attaches to your pants all mold to your body to keep snow out.

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