Protect & Share, these three words represent the essence of who we are: a snowboard, ski, surf, and outdoor clothing brand who, while not taking ourselves too seriously, still want to effect change.
At a time when the textile industry is responsible for 8% of the world’s carbon emissions and where the climate crisis has reached its peak, we all have our role to play to make a difference. Since Picture started in 2008, it's always sought to push one step further to minimize its impact on the environment. Its commitment to a sustainable, ethical, and environmentally-responsible approach covers every aspect of its business, from the supply chain, to manufacturing, to shipping.
To reduce the consequences doing business has on both the climate and people, Picture needs to wipe out their dependence on fossil fuels. Curbing their impact on the environment and limiting growth, changing conventional production models, and promoting reasonable consumption are all key pillars of this evolution.