welcome to bam

A business built with sustainability at its core.

The idea for BAM came on a man haul expedition across Greenland with a team of elite Gurkhas. As David Gordon looked out over one of the great untouched wildernesses of our planet, he realised that he wanted to create a viable and environmentally sustainable business.That was 2006. Today BAM has created a range of sumptuously soft and sustainable clothing inspired by the planet and designed for adventure.

Your unique 20% discount

An opportunity to grab the latest in award-winning bamboo base layers, supersoft knits or our latest creation: soft, sustainable and recyclable 73 Zero denim active jeans.

When you browse, you’ll see icons telling you how many litres of water that garment has saved compared to a conventional cotton equivalent. You can also see how many miles of emissions have been avoided and how much land has been farmed pesticide-free.

Use the code KMF20 at the basket to receive your 20% off


Win the chance to kit yourself out in BAM.

When you do, you’ll discover the softness of bamboo. Chafe-free layers that let you tackle any climb, trek or run in total comfort. And as bamboo is incredibly moisture absorbing, it keeps you dry and helps regulating your temperature.

This is a prize worth winning.



Supersoft and moisture absorbing, this luxury bamboo rib fabric minimises chafing. The ultimate base layer.



Our 73 Zero Jean prove planet-friendly jeans can be built for performance without skimping on style. Inside seam/inside leg – 79cm.



There’s a reason why these leggings are a BAM icon. Our supportive Enduro fabric keeps you feeling and looking fantastic whatever the workout.

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© Kendal Mountain Festival 2020