We're proud to announce our 2020 Tour Presenting Partner is Fjällräven.
Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven was founded by Åke Nordin in 1960. Backed by 60 years of experience producing durable, timeless and functional outdoor gear, the company is passionate about making nature more accessible for everyone. From its award-wining backpacks and trousers to its legendary, durable and adaptable G-1000 fabric, all Fjӓllrӓven products are developed with utmost respect for the environment and designed with one clear objective. To make it easier for more of us to get out and explore nature.
- Develop functional, durable and timeless outdoor gear
- Act responsibly towards nature, animals and people
- Inspire and develop interest in outdoor life
The Fjӓllrӓven Waxing Tour celebrates the brand’s signature G-1000 fabric; one of the finest and most durable outdoor fabrics on the market.
Watch waxing demos live, get your own gear waxed by Fjӓllrӓven’s resident expert and most importantly, learn how to adapt and look after your beloved G-1000 jacket, trousers or backpack so it is ready for a lifetime of adventures.Catch the Fjӓllrӓven Waxing Demo at the following tour dates: North Tyneside, Cardiff, Manchester, Hackney, Southampton, Kingston Upon Thames, Lincoln, Canterbury, Penrith, Glasgow, St Andrews, Banchory, Inverness, Bristol, Nottingham, Sheffield and Kendal!