Kendal Mountain Festival have announced an appeal to raise vital funds to protect 241 acres of threatened habitat in the Sierra Gorda Biosphere Reserve, Mexico.

Teaming up with local and international conservation charities; The Lake District Foundation, Grupo Ecologica Sierra Gorda and the World Land Trust, Kendal Mountain Festival will aim to raise £24,100 to extend the Hoya Verde Reserve ensuring the protection of the forest habitat and its rare species, including Puma, Margay, Ocelot, Tayra, Crested Guans and Bearded wood-partridge.

English Naturalist and friend of Kendal Mountain Festival, Steve Backshall provided the call to action to festival-goers who will gather next month from 14 - 17 November in the Lake District town for the UK’s largest social gathering of the outdoor community.

Steve Backshall says: “What we are trying to do is buy a whole bunch of forest in the Sierra Gorda Reserve in Mexico. It’s a forest that is highly threatened from slash and burn farming and if we don’t do something about it, it is going to be gone.”

Roberto Pedraza Ruiz of Grupo Ecologica Sierra Gorda explains in this short video why purchasing land is the most effective route to conserving it: “All the land around here has an owner, so if you want to do conservation you have to give real economic alternatives to the local landowners.”

Jacqui Scott, CEO of the Kendal Mountain Festival says: “We know that our audience is passionate about protecting mountain landscapes and enabling others to experience their beauty and will be delighted to support this appeal and help with the generation of funds to care for these precious environments.”

Notes to Editors

Since its inception in 1980 as a mountain film festival, Kendal Mountain Festival has grown to represent and encourage greater diversity in the people, places and forms of adventure shared and today encompasses vibrant literature and arts, family and speaker programme in complement to the International Film Competition. In addition to the main festival, the Kendal Mountain Festival brand has captured imaginations worldwide with events now staged in cities across Mexico, China and Ireland. The core vision of the Festival remains unchanged and seeks to inspire more people to enjoy, respect and represent mountains, wilderness, and their cultures.

View the Kendal Mountain Festival Sustainability Statement.